アフィリエイト広告の種類と特徴

アフィリエイトを大まかにわけると、以下の4つがあります。

アフィリエイト広告といっても、

  • 商品が売れた時点で報酬が発生する「有料型」広告
  • 登録や資料請求があった時点で報酬が発生する「無料型」広告
  • クリック下地店で報酬が発生する「クリック型」広告

有料型の広告の中には大きく分けて2つのカテゴリがあります。

有料型アフィリエイト広告

専門型・物販アフィリエイト    (A8.net・トラフィックゲート等)

物販アフィリエイトとは、「商品販売・契約・資料請求」などを取り扱うASPに登録して、商品などを自分のサイトで紹介する方法です。

基本的には物を売って報酬を得る形態ですが、広義の意味でレンタルサーバーやプロバイダー、引越し、車買取などのサービスを売る形態も含まれます。

最も一般的なアフィリエイト手法で、「アフィリエイト=物販アフィリエイト」と言っても過言ではないぐらいアフィリエイターの多くがこの方法で収入を得ています。

百貨店型・物販アフィリエイト(楽天アフィリエイト・アマゾンアソシエイト)

楽天アフィリエイトとアマゾンアソシエイトの商品をHPで売る。

広告のバリエーションは最も豊富で、自由度が高く商品を細かくピンポイントに選べるが、単価が低く、報酬がかなり少ない。

これをメインにアフィリエイトを行う場合は、単価が低いぶん膨大なアクセスを稼ぐ必要があり、難易度が高い。

したがって大体他のアフィリエイトと併称して使用するサブ広告的な使い方でよく使用される。

情報商材アフィリエイト(インフォカート・インフォトップ)

ネットビジネス、不動産投資などのハウツーをまとめたノウハウを紹介して稼ぐアフィリエイトで、「単価が高く、ひとつ売れるだけでも高収益」なのが最大の特徴。

その反面、やや怪しい情報や詐欺まがいの情報も時々見かけるが、高単価の為、アフィリエイトで最も稼げる分野ではある。(インフォトップでは月額1000万円以上を稼ぐ人がいる)

世間は徐々に情報商材=詐欺、というイメージが先行しやすいため、一番売り方には工夫が必要なジャンルのアフィリエイトです。

無料型アフィリエイト広告

資料請求

無料型のアフィリエイトで最もメジャーな広告が資料請求のタイプです。

この広告で多い商品は「住宅」や「保険」「車」「引っ越し」などが該当します。

別の角度から見れば「ネットだけでは売れない商品」が該当するとも言えるかもしれません。

セールス不要で、用意されたページに誘導するだけで良いので、アフィリエイターにとって資料請求は稼ぎやすい案件の一つです。

資料が請求されるかどうかは、いかにユーザーに商品を魅力的に見せるか、いかにアクセスを大量に流せるかがポイントとなります。

保険や住宅の場合、1件の資料請求で1500円~2000円が相場です。A8.netなどでも取り扱いがあります。

ユーザー登録

特定サイトへアクセスを流し、ユーザー登録が行われると報酬が発生するのがこのタイプです。

多いのはゲーム、アダルト、出合い系、FX・株式、口座開設などが多いようです。

ユーザー登録そのものは無料ですので、こちらも比較的簡単に報酬を得られる案件と言えます。

鍵となるのは流せるアクセス総数と、属性です。

ユーザー登録したいと思う属性の人が自社サイトにどのくらい集まっているか、もし属性違いならこのタイプのアフィリエイトは見送った方が良いと思います。

オプトイン

5,6年ほど前にプロダクトローンチという販売手法が日本に上陸しました。その時からオプトインアフィリエイトという新たなアフィリエイトがスタートしています。

これは紹介者のサイトやメルマガ経由でメールアドレスの登録があった場合に1件あたり500円~2000円ほどの報酬が発生するタイプのアフィリエイトです。アドレスを登録するだけで報酬が発生するため初心者でも稼ぎやすいアフィリエイトとしてオススメです。

クリック報酬型アフィリエイト(グーグルアドセンス)

グーグルが運営している、最も収入が得られやすいアフィリエイトで、広告がクリックされるだけで報酬が発生するアフィリエイトです。

AdSenseは今では多くのブログで利用されていますので、知っている方も多いと思います。

クリックされるだけで報酬が発生しするため世界で一番簡単に報酬を獲得できるアフィリエイトですが、1クリック当たりの広告単価が非常に低いのが難点。

この広告はユーザーの動向をグーグルが解析し、そのユーザーの好みに合いそうな広告を自動で表示してくれますので、どんなサイトでも気軽に使う事ができます。

趣味のサイトで小遣い稼ぎする程度ならこれで十分です。

まとめ

アフィリエイトと言っても様々です。

自分のサイトに合ったアフィリエイトを選びましょう。

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